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3 Ways to Use Custom Stickers in Your Marketing Campaign

Custom stickers are a great way to promote your brand and generate interest in your product. They can be used for everything from generating extra visibility through bumper stickers, promoting a special product range, or even as part of an awareness campaign.

So get your designs ready and keep your vinyl sticker maker on speed dial as we are about to dive into 3 ways you can use custom stickers in your marketing campaign.

1. Use them to promote a special product range

Do you have a new product range that you want to promote? Custom stickers are the perfect way to do it! You can design them to include all the information that potential customers need to know about your product and your business.

Choose a stand-out material to differentiate your new launch from your standard line. Something like a holographic vinyl sticker can do wonders and immediately creates a premium look. This is a great way to generate visual interest and get your range noticed.

2. Generate extra visibility through bumper and laptop stickers

Bumper stickers and laptop stickers are a great way to generate extra visibility for your brand. Both of these stickers uses will be seen by an exponential amount of consumers. This is an easy way to get your brand out there, and it’s a great way to start a conversation about your product.

Designing bumper or laptop stickers is just as easy as creating custom stickers. Use a free online tool to create your artwork and choose a fitting size of 3 to 5 inches, so your stickers will be seen.

This does not only work for bumper and laptop stickers, but any other kind of sticker that will be applied to a customer’s personal belongings, as it automatically creates brand ambassadors that can spread the word about your brand.

3. Give them away as part of an awareness campaign

Custom stickers can be a great way to get people talking about your product and generate interest in what you have to offer. You can design them to include information about your product and then hand them out at events or in public places.

This is a great way to get people interested in your product and generate some buzz. At the same time, custom stickers fly under the radar. They are not seen as advertising tools but are instead considered to be gifts.

This is incredibly powerful, as gifts evoke the so-called reciprocity principle. The reciprocity principle is a social psychological phenomenon that states that we feel obligated to return a favor. Gift-giving benefits from this as it makes consumers more likely to buy from your brand, recommend you to a friend or share your products on social media.

Are you ready to design and print stickers? Then use these three ways to boost your next marketing campaign. Are there even more tips and tricks for using stickers you can think of? Let us know in the comments below.

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