Wiggersventure Raised a 150 million dollar strategic capital round from a group of venture capital firms and private investors. The company has been in operation for three years, and provides an innovative platform to help businesses create and manage cloud-based applications. The company currently has a number of partners, including AWS, IBM, Microsoft, and VMware.
Funding round details
Despite a lukewarm year overall, e-commerce has been a booming industry. The COVID 19 pandemic may have slowed things down a bit, but it hasn’t stopped businesses from ramping up software development efforts. In fact, a recent study revealed that 84 percent of developers said they were releasing code quicker than ever before. This is where Contrast comes in. Contrast specializes in next-generation code security tools that help companies keep their applications secure from hackers.
Contrast recently closed a $150 million Series E round of funding led by Liberty Strategic Capital, a venture capital firm founded by former Treasury secretary Steven Mnuchin. The fund has also pumped some cash into Cybereason, a security start-up backed by Mnuchin. The company’s flagship product is an app security platform that enables enterprises to secure code and protect customer data. Its products are used by such companies as DocuSign, BMW, and SOMPO Japan. The company also partners with VMware, AWS, and Google, and offers customers a comprehensive set of security tools and services.
Company’s customer base
Depending on the industry, a company’s customer base can be culled into a number of categories. A customer-centric approach can be a good way to differentiate yourself from the competition. Having a diverse customer base will go a long way towards impressing a potential customer.
Using the requisite amount of time and effort, a company can come up with a customer-centric plan of action. Using the right data collection tools can help ensure that the right people are getting the right message. The results can be easily distilled into actionable insights that can be used to improve customer retention, boost sales, and boost brand perception.
The most important component of this plan is to determine your competitive set. By identifying and identifying your competitors, a company can identify areas where they can improve upon their own marketing efforts. This can be done in a number of ways, including by analyzing customer and employee data, and by focusing on the best uses of the company’s existing sales and marketing resources.
Partners with AWS, IBM, Microsoft, and VMware
Earlier this year, VMware announced partnerships with IBM, Google Cloud Platform, and Microsoft. These deals are expected to boost VMware’s ability to serve customers.
VMware Cloud on AWS will provide organizations with access to Amazon’s leading public cloud. It will also enable enterprises to move their data-demanding workloads to the cloud. It will also allow organizations to leverage their existing skill sets, processes, and assets. Unlike traditional public cloud offerings, VMware Cloud on AWS is compatible with both private and mixed cloud environments. It also offers rich data management benefits.
The two companies will work ogether to offer software-as-a-service offerings through the AWS Marketplace.AWS has about a third of the market for cloud infrastructure. VMware’s first foray into the public cloud market was a complete flop. The company tried to create an AWS-like cloud on its own, but failed.